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Bulldog

THE TOY NOTION
Story

Toy Notion began in 2020 as a dedicated website for toy enthusiasts, offering the latest industry news and a thoughtfully curated archive of iconic toy companies and their brand portfolios.

In 2024, driven by a lifelong passion for creativity and design, I took the leap into the toy industry I’ve loved since childhood. Starting my own toy company wasn’t just the fulfilment of a dream—it was an opportunity to envision Toy Notion showcased on the very platform where it all began.

Though my focus has grown, I remain connected to the companies origins. My love for the toy world continues through the ever-updated Toy News & Archive section, easily accessible from the top menu.

Throughout the years, I've worked on a wide variety of custom projects inspired by beloved IPs from the worlds of television, film, and automotive design. Each project has given me the opportunity to creatively bring iconic characters and worlds to life. Today, many of these creations are proudly displayed throughout the studio—a reminder of my journey from crafting personal passion projects to becoming a creator of officially licensed toys and collectibles. I hope that, someday, some of these creations will be brought to life!

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